When it comes to calling up candidates (let’s be real – even your family and friends), the odds of getting them on the first, second, or even third try is SLIM at best. And why wouldn’t it be? In this day and age, we have so many different avenues of communication that picking up an ‘out of the blue’ call just seems exhausting.
That’s why we changed EVERYTHING about how we approach connecting to our candidates in three steps.
- Email is great – texting is better
This was an easy suggestion to make, but came with a lot of “what if” statements.
“What if this is too much?”
“What if response is negative?”
“What if we are over stepping our bounds?”
These are all valid questions, and it’s natural to be nervous about implementing something that we have never tried. However, we were letting perceived fears get in the way of pushing forward with something new and ultimately successful. Overall, we saw that we received over 80% of our responses from text message, while email trailed behind.
- Follow up, Follow up, Follow up
Texting was a little scary – this downright terrified some people.
The thought of sending multiple messages to individuals in a short period of time brought to mind that episode of The Office – with Ryan trying to convince his co-workers to invest in a new social media platform (WUPHF.com) that would send (at once) a Facebook message, a tweet, a text, an email, and a fax. Hilarious as the episode was, Ryan’s service seemed a little like overkill.
However there is a big difference between gentle follow up, and aggressive outreach.
We found that by sending non-responsive candidates a quick “Did you see this?” text after the initial message moved our response rate from 48% at the end of quarter 1 to 63% at the end of quarter 2, and rather than receiving the much feared “stop it!” text, we saw much more “thank you for the reminder” responses.
- Diligence in responding back
This one seems like a no brainer, but often times we are so wrapped up in getting the message out that we neglect to put the same care and attention into what we do when we DO get a response. The speed in which you respond to an engage candidate matters more than any of the above which is why we adhere to a 5 minute response rule – and staff for it.
Anyone that responds to any kind of alert from PSG receives a response in less than 5 minutes to schedule next steps. In doing this, we ensure that when we have someone’s attention – we keep it – providing a positive experience on both sides.